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Agenda-setting intelligence, analysis and advice for the global fashion community.

Akt London, Yse Beauty and Ruka Are the Winners of The Business of Beauty Global Awards Breakthrough Track

The young brands that captured the jury’s attention have the potential to disrupt beauty’s status quo.
The Breakthrough Winners (from left: Molly Sims, Andy Coxon, Ed Currie and Tendai Moyo) at The Business of Beauty Global Awards 2025 at Stanly Ranch on June 08, 2025 in Napa, California.
The Breakthrough Winners (from left: Molly Sims, Andy Coxon, Ed Currie and Tendai Moyo) at The Business of Beauty Global Awards 2025 at Stanly Ranch on June 08, 2025 in Napa, California.

NAPA, CALIFORNIA —

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Further Reading

How to Get Into — And Stay In — Sephora

Top retailers like Sephora, Ulta Beauty and Target have kingmaking power in the beauty industry. Securing a spot and ensuring it goes off with a bang are becoming even more complex endeavours.

About the authors
Daniela Morosini
Daniela Morosini

Daniela Morosini is Senior Beauty Correspondent and Special Projects Editor at The Business of Beauty at BoF. She covers the global beauty industry, with an interest in how companies go to market and overcome hurdles.

Liz Flora
Liz Flora

Liz Flora is a Beauty Correspondent at Business of Fashion. She is based in Los Angeles and covers beauty and wellness.

Brennan Kilbane
Brennan Kilbane

Brennan Kilbane is News and Features Editor at The Business of Beauty. He is based in London, and supports BoF’s coverage of the multifaceted cosmetics industry, from fine fragrance to wellness trends.

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