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Agenda-setting intelligence, analysis and advice for the global fashion community.

Why Estée Lauder Companies and Puig Need Each Other

The Spanish owner of Byredo, Rabanne and Charlotte Tilbury and the American conglomerate confirmed Monday they are in discussions to combine their businesses. A merger could reshape the beauty and fashion landscape.
Beauty products
Estée Lauder Companies and Puig may join forces. (BoF Team)

Estée Lauder

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Further Reading

Estée Lauder’s Surprise Acquisition, Explained

The American cosmetic giant’s buyout of Ayurvedic beauty line Forest Essentials came as a surprise. By picking an under-the-radar brand it knows well, the company can show that it’s still in the M&A game without needing to outbid rivals.

About the author
Daniela Morosini
Daniela Morosini

Daniela Morosini is Senior Beauty Correspondent and Special Projects Editor at The Business of Beauty at BoF. She covers the global beauty industry, with an interest in how companies go to market and overcome hurdles.

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Why Estée Lauder Companies and Puig Need Each Other

The Spanish owner of Byredo, Rabanne and Charlotte Tilbury and the American conglomerate confirmed on Monday that they are in discussions to combine their businesses. A merger could reshape the beauty and fashion landscape.


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