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The Spanish owner of Byredo, Rabanne and Charlotte Tilbury and the American conglomerate confirmed on Monday that they are in discussions to combine their businesses. A merger could reshape the beauty and fashion landscape.
The premium body care maker will join the private equity firm’s portfolio, which also includes Olaplex and Parfums de Marly.
Lower-priced beauty brands are feeling the pinch as fixed costs rise and customers reign in their spending. To grow, brands will need to rebuild creative muscle to improve product development and maximise marketing.
The ‘everyman’ skincare market is moving towards premiumisation, as brands like Johnson’s Papatui ditch traditional one-note marketing for a more considered approach.
Shares of the Spanish beauty group surged around 16 percent on Tuesday, on track for their best trading day on record, after announcing they were in talks over a potential merger with Estée Lauder.
During five years as artistic director, Di Felice reactivated the storied Parisian label with a clubby energy and collections that breathed new life into its Space Age DNA.
As domestic demand weakens and global consumers seek out lower-priced alternatives, Chinese challenger brands like Anta and Urban Revivo are rolling out stores from Bangkok to Beverly Hills.
The Spanish owner of Byredo, Rabanne and Charlotte Tilbury and the American conglomerate confirmed on Monday that they are in discussions to combine their businesses. A merger could reshape the beauty and fashion landscape.
