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Agenda-setting intelligence, analysis and advice for the global fashion community.

How Glossier Tried and Failed to Become a Tech Company

The line’s $1 billion valuation hinged on Emily Weiss repositioning the brand as a tech start-up. As illustrated in an excerpt from Marisa Meltzer’s new book, those ambitions, including an app that never saw the light of day, were a poor fit from the start.
Glossier
Glossier (Getty Images)
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For better or worse, Glossier has dominated the beauty conversation for the last decade.

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