Agenda-setting intelligence, analysis and advice for the global fashion community.

Tyler, the Fragrance Creator

Long known for his music and fashion influence, the multi-hyphenate reflects on his expanding beauty business.

Tyler, the Creator at his brand Golf le Fleur's pop-up at Neiman Marcus Beverly Hills. (Courtesy)

Liz Flora

28 September 2023

Tyler, the Creator has long believed in scarcity. Limited-edition drops for his skate-inspired clothing line Golf Wang and collaborations with Converse and Lacoste are what made hypebeasts line up in droves for his colourful sneakers, polo shirts and hats for the last decade.

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