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Agenda-setting intelligence, analysis and advice for the global fashion community.

American Department Stores Have a Beauty Problem

No longer the primary destination for beauty discovery, US department stores could learn by emulating the strategies of international peers.
A collage of US department stores and their beauty halls.
US department stores face a stark reality: without immersive, locally tuned beauty experiences, legacy prestige alone won’t revive declining fortunes. (BoF Studio)

On Tuesday, the historic UK retailer

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Further Reading

Saks’ Bankruptcy and the Future of Luxury Retail | The Debrief

Saks’ Chapter 11 filing listed $3.4 billion in debts, and the retailer is on its third CEO in two weeks. But the industry is cautiously optimistic about what’s coming next. BoF’s retail editor Cat Chen explains how we got here, who gets paid and what a credible turnaround must look like.

The Best of BoF 2025: An Omnichannel World

As retailers big and small fight on the global stage for share of the beauty market, brands are increasingly spreading themselves across channels — e-commerce, live selling and even AI platforms — to better meet customers where they are.

About the author
Rachael Griffiths
Rachael Griffiths

Rachael Griffiths is a Senior Editorial Associate at The Business of Beauty. She is based between St Helens and London, and covers beauty, wellness and industry news.

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