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Agenda-setting intelligence, analysis and advice for the global fashion community.

Why Drugstore Beauty Is Succeeding Everywhere Except the US

Within a crowded beauty market, US drugstores are struggling to compete — while their overseas counterparts continue to thrive. To regain relevance and bring success home, American chains must evolve.
Rising theft and shrinking assortments have plagued US drugstores in recent years.
Rising theft and shrinking assortments have plagued US drugstores in recent years. (Courtesy/Getty Images)

As the beauty commerce landscape has rapidly shifted beneath their feet,

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Further Reading

Why Drugstores Still Aren’t Beauty Hubs

American pharmacies once aimed to transform their stores into beauty destinations, but after years of unmet promises and underwhelming results, beauty brands are reconsidering their reliance on the drugstore and are exploring different avenues for growth.

About the author
Rachael Griffiths
Rachael Griffiths

Rachael Griffiths is a Senior Editorial Associate at The Business of Beauty. She is based between St Helens and London, and covers beauty, wellness and industry news.

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