Opinion: How ‘Optimisation’ Hijacked Men’s Wellness

There’s a man in my gym who arrives every morning at 7 AM with a duffel bag that looks like a NASA mission kit. A continuous glucose monitor is attached to his arm, an Oura ring tracks his sleep, a wearable Whoop tracker measures his recovery. He drinks a health drink called “Athletic Greens,” and I often hear him in the changing rooms talking about saunas and ice baths, and how he’s tracking his testosterone levels through yet another new app. He is, by every metric that matters in 2025, the picture of masculine wellness.

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