Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Why It’s So Hard for Luxury Brands to Align Fashion and Beauty Strategy

Crafting a coherent identity across fashion and beauty — which operate on different timelines, often serve different audiences and are managed by different companies — is a difficult task, especially in the wake of a designer transition.
Gucci Beauty.
Gucci Beauty. (Shutterstock)

Everybody wants to know what’s next for Gucci Beauty.

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

Further Reading

For Coty, Is It Goodbye Gucci?

With its new beauty division, Kering clearly wants to exert more control over its fashion houses’ beauty businesses. That could spell trouble for the companies that currently hold lucrative fragrance and cosmetics licenses.

About the author
Joan Kennedy
Joan Kennedy

Joan Kennedy is Correspondent at The Business of Fashion. She is based in New York and covers beauty and marketing.

In This Article

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Beauty
Analysis and advice on the fast-evolving beauty business.

Why Estée Lauder Companies and Puig Need Each Other

The Spanish owner of Byredo, Rabanne and Charlotte Tilbury and the American conglomerate confirmed on Monday that they are in discussions to combine their businesses. A merger could reshape the beauty and fashion landscape.


In a Pricing Pinch, Mass Beauty Brands Get Creative

Lower-priced beauty brands are feeling the pinch as fixed costs rise and customers reign in their spending. To grow, brands will need to rebuild creative muscle to improve product development and maximise marketing.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Why Estée Lauder Companies and Puig Need Each Other

The Spanish owner of Byredo, Rabanne and Charlotte Tilbury and the American conglomerate confirmed on Monday that they are in discussions to combine their businesses. A merger could reshape the beauty and fashion landscape.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON