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Agenda-setting intelligence, analysis and advice for the global fashion community.

Chinese Competitors Move Into Nike and Zara’s Core Markets

As domestic demand weakens and global consumers seek out lower-priced alternatives, Chinese challenger brands like Anta and Urban Revivo are rolling out stores from Bangkok to Beverly Hills.
Canadian supermodel Coco Rocha attends the opening of Chinese fast-fashion brand Urban Revivo’s Soho flagship in New York City in February 2025.
Canadian model Coco Rocha attends the opening of Chinese fast-fashion brand Urban Revivo’s SoHo flagship in New York City in February 2025. (Urban Revivo)

Whether you’ve been following fashion week highlights from Europe, store launches in Asia or the sneakers worn by top US athletes, what has become increasingly clear is that Chinese brands are stepping up their global push.

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Further Reading

Top Designers Shed Secrecy Around Work for Chinese Brands

The growing power, prestige and global ambition of Chinese brands has ended the era of discretion for fashion heavyweights, with figures such as ex-LVMH designers Kim Jones and Kris Van Assche now publicly promoting their roles at Bosideng and Anta respectively.

About the author
Lei Takanashi
Lei Takanashi

Lei Takanashi is a Correspondent at The Business of Fashion (BoF). He is based in New York City and covers menswear, streetwear, young consumer trends, and the intersection between fashion and culture.

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