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The Brands Taking Indian Fashion to the World

Indian designers are showing in Paris and opening flagship stores in New York, London and Dubai but how many will become global luxury brands that appeal to clients beyond the diaspora?
Models present creations by designer Manish Malhotra during a fashion show at the FDCI x Lakme Fashion Week in New Delhi.
A fashion show at the FDCI x Lakme Fashion Week in March 2022 in New Delhi by Indian designer Manish Malhotra who is set to open a store in Dubai in September 2023. (Getty Images)
By
BoF PROFESSIONAL

Manish Malhotra is one of a growing number of Indian designers hoping to turn his brand into a global business. Like Sabyasachi Mukherjee and Anita Dongre, he is a household name in his home country with a roster of celebrity clients. Now, with the backing of a prominent investor, he too is opening stores overseas.

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Further Reading

Is This Luxury’s Watershed Moment in India?

Brands like Dior and Valentino are banking on India’s high growth potential, but it will take more than dazzling shows and sleek stores to turn this complex market into a major revenue source.

About the author
Praachi Raniwala

Praachi Raniwala is a contributing writer at The Business of Fashion. She is based in India and specialises in luxury fashion, travel, and jewellery.

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