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Who Decides War’s Plan to Redefine Americana

Now up for the LVMH Prize, designers Everard Best and Téla D’Amore are looking to fuel the next phase of growth for their hyped brand — known for its die-hard community and ultra-detailed denim.
Best and D'Amore at the LVMH Prize semifinal event.
Who Decides War's Everard Best and Téla D'Amore. (Who Decides War)
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BoF PROFESSIONAL

Soon after launching their label Who Decides War in 2019, showing collections of multi-layered denim and patchworked pants, a friend of designers (and now husband and wife) Téla D’Amore and Everard Best gave them some advice: Take it down a notch, and create more approachable garments that could be easily sold in retail.

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Joan Kennedy
Joan Kennedy

Joan Kennedy is Correspondent at The Business of Fashion. She is based in New York and covers beauty and marketing.

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