Agenda-setting intelligence, analysis and advice for the global fashion community.
When Jac Cameron launched her brand Ruadh, in October 2024, the colour palette was exclusively muted blues and blacks.
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The Row’s success – including a recent investment from the families behind Chanel and L’Oréal at a unicorn valuation – is the most prestigious example of a rising generation of women-led independent brands that sell minimalist, approachably chic clothes. Some of them have billion-dollar aspirations of their own.
At a challenging time for the industry and the world at large, brands focused on serving their clients’ needs for comfort, a source of power, specialness and of course — things to buy.
American brands have recaptured the zeitgeist — and market share — as Europe’s luxury slump persists. As the sector’s biggest names plot a comeback, there may be lessons to take from across the pond.
Diana Pearl is Senior News and Features Editor at The Business of Fashion. She is based in New York and drives BoF’s marketing and media coverage.
Small fashion labels have always been shortchanged by their wholesale partners. A wave of high-profile bankruptcies has turned a structural injustice into an existential crisis. There is a better way to do business, writes Imran Amed.
Fashion’s enfant terrible is trading exclusivity for the mass market. Is it the ultimate fashion coup, or the final surrender of prestige?
The e-commerce giant is betting that a ‘culture of AI’ can solve the mysteries of physical retail and help power its new pricey namesake luxury label.
The number of companies suing for tariff refunds has spiked recently, with the latest group including companies such as Prada and Adidas, in a sign importers aren’t confident in the plan to create a claims process.
The Swedish fast-fashion retailer is one of a shrinking number of companies that’s still drawing attention to its emissions goals. Plus, a Shanghai Fashion Week preview.
Small fashion labels have always been shortchanged by their wholesale partners. A wave of high-profile bankruptcies has turned a structural injustice into an existential crisis. There is a better way to do business, writes Imran Amed.
Fashion’s enfant terrible is trading exclusivity for the mass market. Is it the ultimate fashion coup, or the final surrender of prestige?
Textile hubs are already feeling the cascading risks of the conflict in Iran as Washington ramps up forced labour probes to revive tariffs, while decarbonisation in fashion’s factories might finally have a standard to go off of.
