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Resale Sites Try a New Strategy: Sell Less Stuff

After competing for decades to offer the widest possible selection, secondhand retailers like ThredUp, eBay, StockX and Rebag are now trying to gain an edge by offering a more curated experience, with the help of AI and celebrities.
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Resale sites like ThredUp, Fashionphile and Rebag are improving the buying and selling experience on their sites amid a secondhand boom. (BoF Team)

Since its inception, online resale has been about the art of the hunt.

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About the author
Malique Morris
Malique Morris

Malique Morris is Senior E-Commerce Correspondent at The Business of Fashion. He is based in New York and covers digital-native brands and shifts in the online shopping industry.

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