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Billionaire Zara Heir Stakes Family Fortune on Going Upmarket

Inditex’s flagship brand is trying to elevate its image and capture new growth in a market where Shein and Temu are luring young, budget-conscious shoppers.
Zara-owner Inditex received a rare "sell" rating from a Deutsche Bank analyst.
Shein and Temu are undercutting chains like Zara, H&M, Mango and Gap. Marta Ortega is eyeing a sweet spot between the two by seeking to sell pricier goods in fancier stores. (Shutterstock)

Wearing a black pantsuit and a Cartier watch,

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