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The Best of BoF 2023: The AI Revolution

In the year since it exploded onto the market, generative AI is already promising to reshape how brands create products and interact with customers. But it’s not the only technology that had an impact in 2023.
Two men wearing Casablanca sit beside a Mexican pyramid.
An AI-generated campaign image by Casablanca. (Casablanca/Luke Nugent)

The technology that owned 2023 was undoubtedly AI. ChatGPT debuted just before the start of the year, kicking off a race among tech giants to integrate or match its capabilities. Soon, brands had started to use generative AI

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