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Agenda-setting intelligence, analysis and advice for the global fashion community.

Can Technology Build a Better Market for Fashion’s Unused Fabrics?

Digital platforms are working to bring fashion’s deadstock materials out of dusty warehouses and make them easy to buy and sell online, but they face an industry used to doing things the old-fashioned way.
An iPhone with the Nona Source site open is displayed next to a hand touching a red mesh fabric.
LVMH's Nona Source. (Nona Source)

Over the past several years,

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Further Reading

How Old Clothes Became Big Business

From The RealReal dropping upcycled collections to LVMH planning to launch a platform to sell off deadstock fabrics, fashion is finding value in its excess.

About the author
Marc Bain
Marc Bain

Marc Bain is Technology Correspondent at The Business of Fashion. He is based in New York and drives BoF’s coverage of technology and innovation, from start-ups to Big Tech.

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