Agenda-setting intelligence, analysis and advice for the global fashion community.
If you want to know whether Gen Z women in different income brackets would prefer one style of dress over another when shopping for a beach vacation, you could gather up women who fit the description and ask them.
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Making sure AI agents can seamlessly buy your products takes more than cleaning up product data and then sitting back and waiting for them to find you. BoF breaks down what brands need to know.
Even as AI marketing grabs headlines, agents powered by the technology are transforming fashion's back-office jobs at a moment when corporations are laying off staff to be leaner and more efficient.
The industry’s top decision makers may know all the AI buzzwords, but too many are lacking fundamental knowledge about how the most consequential technology in a decade actually works.
Marc Bain is Technology Correspondent at The Business of Fashion. He is based in New York and drives BoF’s coverage of technology and innovation, from start-ups to Big Tech.
The Hangzhou-based company is the most aggressive Chinese spender on AI technology, having pledged over $53 billion of AI investment over several years.
At the Nvidia GTC conference on Monday, the AI company announced it was partnering with Catches to launch RealFit, a new platform that uses physics to improve digital try-on technology.
Getting recommended by ChatGPT, Claude, Gemini and other AI chatbots is fast emerging as a competitive advantage for fashion brands. As AI reshapes discovery, which brands are being favoured by AI and why?
A new analysis suggests most big fashion and retail players are using AI, though many are still reluctant to speak about it publicly.
The Swedish fast-fashion retailer is one of a shrinking number of companies that’s still drawing attention to its emissions goals. Plus, a Shanghai Fashion Week preview.
Small fashion labels have always been shortchanged by their wholesale partners. A wave of high-profile bankruptcies has turned a structural injustice into an existential crisis. There is a better way to do business, writes Imran Amed.
Fashion’s enfant terrible is trading exclusivity for the mass market. Is it the ultimate fashion coup, or the final surrender of prestige?
Textile hubs are already feeling the cascading risks of the conflict in Iran as Washington ramps up forced labour probes to revive tariffs, while decarbonisation in fashion’s factories might finally have a standard to go off of.
