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Agenda-setting intelligence, analysis and advice for the global fashion community.

Laundry Day Is the New Front Line in Fashion’s Battle Against Microplastics

A new washing machine Samsung developed with Patagonia raises the question of how fashion can best combat its rampant microfibre pollution problem.
An illustration shows a washer full of foamy bubbles juxtaposed with microplastics floating in the sea.
Samsung's "Less Microfiber Cycle." (Samsung)

Patagonia has jumped on fashion’s collab bandwagon and teamed with a big-name partner on a hot new product. It’s a washing machine, made with Samsung.

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Further Reading

Fashion Can’t Solve the Ocean Plastic Problem

Brands are pumping out millions of shoes, bags and shirts made with plastic they say was rescued from the world’s oceans and beaches. But the environmental impact is hard to measure and some experts say the industry is doing more harm than good.

About the author
Marc Bain
Marc Bain

Marc Bain is Technology Correspondent at The Business of Fashion. He is based in New York and drives BoF’s coverage of technology and innovation, from start-ups to Big Tech.

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