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AI Is Shaking Up Fashion’s Workforce

Brands need to prepare as AI transforms a number of the industry’s existing roles, and creates new ones, according to the BoF-McKinsey State of Fashion 2026.
Fashion leaders must prioritise upskilling their workforces and acquiring new talent to stay competitive.
Fashion leaders must prioritise upskilling their workforces and acquiring new talent to stay competitive. (shutterstock)
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Automation and generative AI are set to have the most immediate and transformative impact on how organisations operate, reshaping roles, skills and ways of working at a pace comparable to the disruption created by computers and the internet in their early stages of adoption.

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Further Reading

The State of Fashion 2026: When the Rules Change

The 10th annual State of Fashion report by McKinsey & Company and BoF Insights, The Business of Fashion’s data and advisory team, reveals how changes in trade, technology and consumer behaviour will challenge businesses in 2026. Download the full report to understand the 10 themes that will shape the industry and opportunities for growth in the year ahead.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

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