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Smart Glasses Are Ready for a Breakthrough Year

The category is reaching an inflection point as more brands release style-conscious frames equipped with capabilities like AI, according to the BoF-McKinsey State of Fashion 2026.
SoF 2026 Lead
Style-conscious devices equipped with multi-modal AI are set to redefine the wearables landscape in 2026. (Meta)
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Style-conscious devices equipped with multi-modal AI are set to redefine the wearables landscape in 2026, with smart eyewear emerging as a leading format. The category is projected to exceed $30 billion by 2030, presenting brands with a timely opportunity to partner with technology leaders to unlock high-value consumer use cases and accelerate adoption.

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Further Reading

The State of Fashion 2026: When the Rules Change

The 10th annual State of Fashion report by McKinsey & Company and BoF Insights, The Business of Fashion’s data and advisory team, reveals how changes in trade, technology and consumer behaviour will challenge businesses in 2026. Download the full report to understand the 10 themes that will shape the industry and opportunities for growth in the year ahead.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

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