Agenda-setting intelligence, analysis and advice for the global fashion community.
Brands trying to reach the shoppers of the future may want to spend a little less time on TikTok and a little more on video games — because that’s what their target audience is doing.
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Beauty brands have spent millions of dollars developing immersive games for the online gaming platform. What do Roblox’s users think?
Tommy Hilfiger’s livestream of its NYFW show is just the latest example of fashion courting users on the platform, which is also rolling out an immersive new advertising format for brands.
More than a year since fashion brands started jumping into virtual environments like Roblox, they face a new challenge: keeping users coming back as they try to turn their marketing into sales.
Marc Bain is Technology Correspondent at The Business of Fashion. He is based in New York and drives BoF’s coverage of technology and innovation, from start-ups to Big Tech.
The Hangzhou-based company is the most aggressive Chinese spender on AI technology, having pledged over $53 billion of AI investment over several years.
At the Nvidia GTC conference on Monday, the AI company announced it was partnering with Catches to launch RealFit, a new platform that uses physics to improve digital try-on technology.
Getting recommended by ChatGPT, Claude, Gemini and other AI chatbots is fast emerging as a competitive advantage for fashion brands. As AI reshapes discovery, which brands are being favoured by AI and why?
A new analysis suggests most big fashion and retail players are using AI, though many are still reluctant to speak about it publicly.
Small fashion labels have always been shortchanged by their wholesale partners. A wave of high-profile bankruptcies has turned a structural injustice into an existential crisis. There is a better way to do business, writes Imran Amed.
Fashion’s enfant terrible is trading exclusivity for the mass market. Is it the ultimate fashion coup, or the final surrender of prestige?
Textile hubs are already feeling the cascading risks of the conflict in Iran as Washington ramps up forced labour probes to revive tariffs, while decarbonisation in fashion’s factories might finally have a standard to go off of.
The designer and podcaster joins Imran Amed to reflect on the emotional power of clothes, what Vivienne Westwood taught her about rebellion and how Fashion Neurosis has unlocked a new chapter in her creative life.
