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Agenda-setting intelligence, analysis and advice for the global fashion community.

How Investors Fell Back in Love With Fashion Tech

With the rise of AI, Silicon Valley is going all in on a new generation of startups that promise to radically change how products are made and sold. This time, they’re backing founders with tech chops and are more patient in helping them grow.
A collage of start-ups
Venture capitalists have a renewed interest in fashion tech start-ups amid the AI boom. (BoF Team)

Alta was exactly what Amy Wu Martin was looking for.

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Further Reading

AI Shopping Is Coming to Google

The search giant unveiled a new shopping experience and other features at its annual I/O developer conference as it vies with rivals to transform the way consumers find and buy products online with AI.

What Investors Want From DTC Brands

Cautious investors are finding safer bets in tech-focused platforms that create products for digitally-native brands over traditional DTC start-ups.

About the author
Malique Morris
Malique Morris

Malique Morris is Senior E-Commerce Correspondent at The Business of Fashion. He is based in New York and covers digital-native brands and shifts in the online shopping industry.

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