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Agenda-setting intelligence, analysis and advice for the global fashion community.

Can Sporty & Rich’s Emily Oberg Break the Founder-CEO Curse?

Oberg stepped into the top job at her startup last August. In an exclusive interview with The Business of Fashion, she explained how she plans to scale her business while sidestepping the ‘founder’s ego’ problem that has doomed many emerging brands.
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Emily Oberg took over as CEO of Sporty & Rich to scale the brand to $100 million in annual sales. (BoF Team/Sporty & Rich)

Emily Oberg

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Further Reading

The CEO You Hire When Your Brand Is in Trouble

From Kering to Nike to Everlane, fashion and beauty companies are turning to fixers to get back on track — with mandates to steady finances, reset culture and reignite consumer desire.

About the author
Malique Morris
Malique Morris

Malique Morris is Senior E-Commerce Correspondent at The Business of Fashion. He is based in New York and covers digital-native brands and shifts in the online shopping industry.

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