Exclusive: The Independents Acquires Ma+Group
The communications giant adds Ma+Group’s artist representation and content production skillset to its roster.
Haley Crawford
Marketing
What It Takes for a Fashion Campaign to Break Through Now
As brands release their first spring ads, those that make an emotional appeal with fresh talent are resonating – as long as they remember to put the product front and centre.
What It Takes for a Fashion Campaign to Break Through Now
As brands release their first spring ads, those that make an emotional appeal with fresh talent are resonating – as long as they remember to put the product front and centre.
Fashion Week
Amid Vogue Spat, Lyas Levels Up His Fashion Week Watch Party
After accusing the publication of ‘copying’ his remote viewing events, the creator hosted a live runway show in a 2,000-seat Paris theater.
Amid Vogue Spat, Lyas Levels Up His Fashion Week Watch Party
After accusing the publication of ‘copying’ his remote viewing events, the creator hosted a live runway show in a 2,000-seat Paris theater.
Marketing
How ‘Dump Him’ Became a Marketing Strategy
Brands are breaking up with the romantic binary to monetise the full lifecycle of love, trading traditional narratives for a lucrative ‘autonomy economy.’
How ‘Dump Him’ Became a Marketing Strategy
Brands are breaking up with the romantic binary to monetise the full lifecycle of love, trading traditional narratives for a lucrative ‘autonomy economy.’
Sports
How Fashion Brands Are Winning the Winter Olympics | The Debrief
Strict Olympic marketing rules are forcing brands to get creative. BoF reporters Haley Crawford and Mike Sykes explain how fashion labels are turning the Winter Games into a global advertising moment for winterwear. Plus, they talk about Bad Bunny and all the other fashion moments at the Super Bowl.
How Fashion Brands Are Winning the Winter Olympics | The Debrief
Strict Olympic marketing rules are forcing brands to get creative. BoF reporters Haley Crawford and Mike Sykes explain how fashion labels are turning the Winter Games into a global advertising moment for winterwear. Plus, they talk about Bad Bunny and all the other fashion moments at the Super Bowl.
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The News in Brief
Adam Baidawi Named GQ’s Chief Editor
Baidawi is replacing the title’s longtime editor Will Welch in the latest masthead shake-up at publisher Condé Nast.
Gap Announces New Chief Entertainment Officer Role
Former Paramount executive Pam Kaufman steps into the role to head up the retailer’s enhanced expansion into entertainment and culture.
Pacsun Launches New Social Commerce App
The shoppable PS Community Hub will enable creators to post content, earn affiliate commissions and build a following, strengthening community engagement for the brand.
Ykone and Mirror Mirror Agencies Merge to Form New Group
The Paris-based agencies joined forces to create One, a new group offering services in event production, influencer marketing and more.
Tory Burch Names New President of North America
McKinsey retail partner Joëlle Grunberg will succeed Christophe de Pous as the American womenswear brand’s new head for the region.
Designer Marina Yee of the ‘Antwerp Six’ Has Died
The Belgian designer, who was known for her innovative designs and use of upcycled materials, passed away at 67.
Alexandre de Betak to Open His First Independent Atelier During Frieze London
The artistic director behind Bureau Betak, who has staged hundreds of fashion shows, is debuting his personal artistic studio with a new light installation.