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Mike Sykes

Sports and Fashion Correspondent

Mike Sykes is the Sports and Fashion Correspondent at the Business of Fashion. He is based in Washington, D.C. and is laser-focused on covering the sportswear world where it intersects with fashion, tech and more. He founded the Kicks You Wear newsletter in 2019 to bring that coverage to life. Previously, he worked as a sports reporter and editor for USA Today's For The Win. He has a Bachelor's in Communication from Bowie State University and a Masters in Digital Media from American University.

    Sports

    Virgil Abloh Archive Begin a New Era with Nike

    Nike’s first official shoe release with the Virgil Abloh Archive begins its launch cycle this week.

    Sports

    Virgil Abloh Archive Begin a New Era with Nike

    Nike’s first official shoe release with the Virgil Abloh Archive begins its launch cycle this week.


    Sports

    Why Adidas Is Suing a Sneaker Leaker

    The activewear giant’s legal action against the popular sneaker news site Sole Retriever exposes hidden fault lines in the industry's relationship with the media that covers it.

    Sports

    Why Adidas Is Suing a Sneaker Leaker

    The activewear giant’s legal action against the popular sneaker news site Sole Retriever exposes hidden fault lines in the industry's relationship with the media that covers it.


    Sports

    Adidas’ Power Play Against Leakers

    Adidas filed one of the strangest lawsuits that you’ll see in sneakers. It could have implications for how consumers get their information moving forward.

    Sports

    Adidas’ Power Play Against Leakers

    Adidas filed one of the strangest lawsuits that you’ll see in sneakers. It could have implications for how consumers get their information moving forward.


    Sports

    Fashion Needs to Get Active in Women’s Sports

    Women’s sports are booming and fashion is missing out, according to new analysis from Bank of America.

    Sports

    Fashion Needs to Get Active in Women’s Sports

    Women’s sports are booming and fashion is missing out, according to new analysis from Bank of America.


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    Sports

    Sportswear Won’t Escape the Impact of the Iran War

    Gas prices won’t be the only thing rising due to the United States’ conflict with Iran. Prepare to feel the impact through some of your favourite fashion brands in the sportswear space too.

    Sports

    Sportswear Won’t Escape the Impact of the Iran War

    Gas prices won’t be the only thing rising due to the United States’ conflict with Iran. Prepare to feel the impact through some of your favourite fashion brands in the sportswear space too.


    Sports

    Why On’s Hot 2025 Turned Into a Cautious 2026

    On finished its 2025 fiscal year with 30 percent sales growth. Despite its successful run last year, the company isn’t getting ahead of itself for 2026. Co-founder David Allemann explains that and more in today’s newsletter.

    Sports

    Why On’s Hot 2025 Turned Into a Cautious 2026

    On finished its 2025 fiscal year with 30 percent sales growth. Despite its successful run last year, the company isn’t getting ahead of itself for 2026. Co-founder David Allemann explains that and more in today’s newsletter.


    Sports

    What Is Nike Doing With Its ACG Label?

    The activewear giant seems intent on turning its nearly 40-year-old niche outdoor fashion brand into a mainstream success. The plan hinges on convincing backpackers and athletes its rugged technical gear can perform just as well as The North Face or Arc’teryx.

    Sports

    What Is Nike Doing With Its ACG Label?

    The activewear giant seems intent on turning its nearly 40-year-old niche outdoor fashion brand into a mainstream success. The plan hinges on convincing backpackers and athletes its rugged technical gear can perform just as well as The North Face or Arc’teryx.


    Sports

    How Thom Browne Went From an Asics Fan to a Collaborator

    Thom Browne’s latest collaboration with Asics is the house’s first with a sportswear brand. Could we see more down the line? He answers that and more in this latest interview with The Business of Fashion.

    Sports

    How Thom Browne Went From an Asics Fan to a Collaborator

    Thom Browne’s latest collaboration with Asics is the house’s first with a sportswear brand. Could we see more down the line? He answers that and more in this latest interview with The Business of Fashion.


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    Sports

    Why Adidas Is Forcing the Return of the Superstar Upon Us

    We’ve seen a lot more of Adidas’ classic Superstar sneaker lately. Let’s talk about why this is happening.

    Sports

    Why Adidas Is Forcing the Return of the Superstar Upon Us

    We’ve seen a lot more of Adidas’ classic Superstar sneaker lately. Let’s talk about why this is happening.


    Sports

    An Unexpected Adidas Collab Makes Waves at London Fashion Week

    Simone Rocha and Adidas team up to bring the first big surprise to the table for London Fashion Week.

    Sports

    An Unexpected Adidas Collab Makes Waves at London Fashion Week

    Simone Rocha and Adidas team up to bring the first big surprise to the table for London Fashion Week.


    Retail

    In London, Amiri Plans to Go Head to Head With Luxury’s Giants

    The Los Angeles-based brand surpassed $300 million in sales last year, said founder Mike Amiri. Now it’s planting its flag on the most expensive retail thoroughfare in the world.

    Retail

    In London, Amiri Plans to Go Head to Head With Luxury’s Giants

    The Los Angeles-based brand surpassed $300 million in sales last year, said founder Mike Amiri. Now it’s planting its flag on the most expensive retail thoroughfare in the world.


    Sports

    Challenger Brands Are Still Thriving in Sneakers

    New Balance revealed its financial numbers for 2025. They paint a very positive picture for all challenger brands in the sportswear space.

    Sports

    Challenger Brands Are Still Thriving in Sneakers

    New Balance revealed its financial numbers for 2025. They paint a very positive picture for all challenger brands in the sportswear space.