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Rachael Griffiths

Senior Editorial Associate

Rachael Griffiths is a Senior Editorial Associate at The Business of Beauty. She is based in London, and covers beauty, wellness and industry news. Previously, she was a writer at New York Magazine’s The Strategist where she specialised in hair care, and investigative explainers. She holds a bachelor’s degree from Durham University.

    Beauty

    How Dwayne Johnson Made a Skincare Brand Men Actually Buy

    The ‘everyman’ skincare market is moving towards premiumisation, as brands like Johnson’s Papatui ditch traditional one-note marketing for a more considered approach.

    Beauty

    How Dwayne Johnson Made a Skincare Brand Men Actually Buy

    The ‘everyman’ skincare market is moving towards premiumisation, as brands like Johnson’s Papatui ditch traditional one-note marketing for a more considered approach.

    Beauty

    Why Fragrance Is Fashion’s Newest Digital Frontier | The Debrief

    Daniela Morosini and Rachael Griffiths explain why fragrance is moving online – and how brands are increasingly selling scent through storytelling, styling and the idea of a fragrance wardrobe.

    Beauty

    Why Fragrance Is Fashion’s Newest Digital Frontier | The Debrief

    Daniela Morosini and Rachael Griffiths explain why fragrance is moving online – and how brands are increasingly selling scent through storytelling, styling and the idea of a fragrance wardrobe.

    Beauty

    What Stops Beauty Shoppers From Buying More

    Beauty brands must rethink upselling with smarter value plays, from curated bundles to jumbo sizes and subscriptions, to keep their customers from switching to the competition.

    Beauty

    What Stops Beauty Shoppers From Buying More

    Beauty brands must rethink upselling with smarter value plays, from curated bundles to jumbo sizes and subscriptions, to keep their customers from switching to the competition.

    Beauty

    Can Mikayla Nogueira Sell Fragrance, Too?

    The beauty influencer is hoping her 20 million-strong following can cut through the category’s oversaturation with Only Sunshine, a tropical scent launched with indie brand Snif.

    Beauty

    Can Mikayla Nogueira Sell Fragrance, Too?

    The beauty influencer is hoping her 20 million-strong following can cut through the category’s oversaturation with Only Sunshine, a tropical scent launched with indie brand Snif.

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    Beauty

    Clean Beauty’s Quiet Comeback

    Credo Beauty has added stylish clean makeup brand Saie to its portfolio, as the category enters a mature, results-driven era.

    Beauty

    Clean Beauty’s Quiet Comeback

    Credo Beauty has added stylish clean makeup brand Saie to its portfolio, as the category enters a mature, results-driven era.

    Beauty

    Charlotte Tilbury on Remaking a Hero Product

    By introducing a new version of her Magic Cream, Tilbury joins a number of other brands, from Armani and Olaplex, wading into the tricky waters of reformulation.

    Beauty

    Charlotte Tilbury on Remaking a Hero Product

    By introducing a new version of her Magic Cream, Tilbury joins a number of other brands, from Armani and Olaplex, wading into the tricky waters of reformulation.

    Beauty

    Can Nars Keep Winning Complexion?

    With its biggest launch in years, Nars is hoping to consolidate its reputation as a category leader in foundations and concealers. But the fight to stay on top has never been harder.

    Beauty

    Can Nars Keep Winning Complexion?

    With its biggest launch in years, Nars is hoping to consolidate its reputation as a category leader in foundations and concealers. But the fight to stay on top has never been harder.

    Beauty

    Want to Sell Affordable Wellness? It’ll Cost You.

    In an era of economic constraint and a growing loneliness epidemic, affordable bathhouse and sauna culture is undergoing a global renaissance. But building a mass market wellness empire comes with steep financial and operational hurdles.

    Beauty

    Want to Sell Affordable Wellness? It’ll Cost You.

    In an era of economic constraint and a growing loneliness epidemic, affordable bathhouse and sauna culture is undergoing a global renaissance. But building a mass market wellness empire comes with steep financial and operational hurdles.

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    Beauty

    Inside Sephora’s Bet on Biotech

    Biotech skincare brand Mother Science will debut on Sephora next week as the retailer accelerates its push into lab-developed beauty alongside brands like U Beauty.

    Beauty

    Inside Sephora’s Bet on Biotech

    Biotech skincare brand Mother Science will debut on Sephora next week as the retailer accelerates its push into lab-developed beauty alongside brands like U Beauty.

    Beauty

    American Department Stores Have a Beauty Problem

    No longer the primary destination for beauty discovery, US department stores could learn by emulating the strategies of international peers.

    Beauty

    American Department Stores Have a Beauty Problem

    No longer the primary destination for beauty discovery, US department stores could learn by emulating the strategies of international peers.

    Beauty

    How To Launch Skincare That Sticks

    Consumers of face masks are seeking more convenient formats and clinical grade efficiency — prompting a maturation of sorts for the stalwart skincare subcategory.

    Beauty

    How To Launch Skincare That Sticks

    Consumers of face masks are seeking more convenient formats and clinical grade efficiency — prompting a maturation of sorts for the stalwart skincare subcategory.

    Beauty

    How to Sell Fragrance Like a Fashion Accessory

    The latest launch from Sidia, a perfume campaign fronted by the model Erin Wasson, reflects a new positioning for fine fragrance as fashion’s favourite beauty accessory.

    Beauty

    How to Sell Fragrance Like a Fashion Accessory

    The latest launch from Sidia, a perfume campaign fronted by the model Erin Wasson, reflects a new positioning for fine fragrance as fashion’s favourite beauty accessory.