Why Fragrance Is Fashion’s Newest Digital Frontier | The Debrief
Daniela Morosini and Rachael Griffiths explain why fragrance is moving online – and how brands are increasingly selling scent through storytelling, styling and the idea of a fragrance wardrobe.
Why Fragrance Is Fashion’s Newest Digital Frontier | The Debrief
Daniela Morosini and Rachael Griffiths explain why fragrance is moving online – and how brands are increasingly selling scent through storytelling, styling and the idea of a fragrance wardrobe.
What It Takes to Lead a Challenger Brand
As insurgent brands gain ground in fashion and beauty, their leaders are developing distinct approaches to hiring talent, sustaining momentum and scaling beyond the underdog phase.
What It Takes to Lead a Challenger Brand
As insurgent brands gain ground in fashion and beauty, their leaders are developing distinct approaches to hiring talent, sustaining momentum and scaling beyond the underdog phase.
How Oil Shock Fears Are Rippling Through Fashion | The Debrief
This week on The Debrief, BoF’s Shayeza Walid and Cathaleen Chen unpack why the war in Iran and disruption in the Strait of Hormuz matter to fashion — from synthetic fibre costs and factory energy shortages to freight surcharges and weakening consumer confidence.
How Oil Shock Fears Are Rippling Through Fashion | The Debrief
This week on The Debrief, BoF’s Shayeza Walid and Cathaleen Chen unpack why the war in Iran and disruption in the Strait of Hormuz matter to fashion — from synthetic fibre costs and factory energy shortages to freight surcharges and weakening consumer confidence.
Why Fashion’s Next Generation Is Rethinking College
Hefty tuition prices, unclear career pathways and new routes into the industry are reshaping how young people invest in education.
Why Fashion’s Next Generation Is Rethinking College
Hefty tuition prices, unclear career pathways and new routes into the industry are reshaping how young people invest in education.
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How Fashion Picks Its Hip Hop Style Icons | The Debrief
This week on The Debrief, BoF correspondent Lei Takanashi explains why the industry remains tethered to a small circle of established rap stars and whether a new generation of talent can break through.
How Fashion Picks Its Hip Hop Style Icons | The Debrief
This week on The Debrief, BoF correspondent Lei Takanashi explains why the industry remains tethered to a small circle of established rap stars and whether a new generation of talent can break through.
Tariffs Are Down, But Uncertainty Is Back | The Debrief
The Supreme Court struck down US president Donald Trump’s Liberation Day tariffs, only for new levies to take their place. BoF reporters Marc Bain and Cat Chen unpack what this means for prices, refunds and the supply chain.
Tariffs Are Down, But Uncertainty Is Back | The Debrief
The Supreme Court struck down US president Donald Trump’s Liberation Day tariffs, only for new levies to take their place. BoF reporters Marc Bain and Cat Chen unpack what this means for prices, refunds and the supply chain.
How Dior and Chanel Are Winning Back Aspirational Shoppers | The Debrief
Retail correspondent Joan Kennedy explains how Dior and Chanel are expanding lower-priced handbags and accessories to win back aspirational shoppers after years of steep price hikes.
How Dior and Chanel Are Winning Back Aspirational Shoppers | The Debrief
Retail correspondent Joan Kennedy explains how Dior and Chanel are expanding lower-priced handbags and accessories to win back aspirational shoppers after years of steep price hikes.
How Fashion Brands Are Winning the Winter Olympics | The Debrief
Strict Olympic marketing rules are forcing brands to get creative. BoF reporters Haley Crawford and Mike Sykes explain how fashion labels are turning the Winter Games into a global advertising moment for winterwear. Plus, they talk about Bad Bunny and all the other fashion moments at the Super Bowl.
How Fashion Brands Are Winning the Winter Olympics | The Debrief
Strict Olympic marketing rules are forcing brands to get creative. BoF reporters Haley Crawford and Mike Sykes explain how fashion labels are turning the Winter Games into a global advertising moment for winterwear. Plus, they talk about Bad Bunny and all the other fashion moments at the Super Bowl.
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What Happened to Fashion’s Entry Level Jobs?
With hiring slowing and AI reshaping entry-level work, recent graduates are turning to a mix of old-school tactics and unconventional paths to get a foothold.
What Happened to Fashion’s Entry Level Jobs?
With hiring slowing and AI reshaping entry-level work, recent graduates are turning to a mix of old-school tactics and unconventional paths to get a foothold.
Exclusive: The NFL’s Abercrombie Partnership Faces the Super Bowl Test
NFL commissioner Roger Goodell and Abercrombie & Fitch CEO Fran Horowitz spoke to The Business of Fashion about their fashion strategy designed to deepen fandom and cultural relevance while expanding the league’s commercial playbook.
Exclusive: The NFL’s Abercrombie Partnership Faces the Super Bowl Test
NFL commissioner Roger Goodell and Abercrombie & Fitch CEO Fran Horowitz spoke to The Business of Fashion about their fashion strategy designed to deepen fandom and cultural relevance while expanding the league’s commercial playbook.
The New Rules for Influencer Marketing | The Debrief
This week on The Debrief, BoF’s senior news and features editor Diana Pearl explains why influencer marketing is entering a more mature, data-driven phase, and how trust, diversification and human creativity are reshaping the creator economy in 2026.
The New Rules for Influencer Marketing | The Debrief
This week on The Debrief, BoF’s senior news and features editor Diana Pearl explains why influencer marketing is entering a more mature, data-driven phase, and how trust, diversification and human creativity are reshaping the creator economy in 2026.
Making Sense of Fashion’s Brutal Job Market | The Debrief
Fashion companies are tightening return-to-office mandates just as entry-level jobs become harder to land. The Debrief explains what that means for workers trying to build careers in a cooling industry.
Making Sense of Fashion’s Brutal Job Market | The Debrief
Fashion companies are tightening return-to-office mandates just as entry-level jobs become harder to land. The Debrief explains what that means for workers trying to build careers in a cooling industry.