Agenda-setting intelligence, analysis and advice for the global fashion community.
The fashion industry’s approaches to Ramadan and Lunar New Year have followed similar trajectories. Retailers in countries where these holidays are widely celebrated have always sold outfits and gifts for the days and, in the case of Ramadan, weeks of family gatherings and events. Western labels sensed the opportunity more recently to use these holidays to boost their presence in key emerging markets, and with global diasporas.
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