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This Week: Gucci, Fendi and Marni Put to the Test

Kering, LVMH and OTB all have significant skin in the game this Milan Fashion Week with new designer runway debuts at storied Italian brands.
Mariacarla Boscono at Gucci Spring/Summer 2026.
Mariacarla Boscono at Gucci’s film premiere at Milan Fashion Week last September. (Spotlight/Launchmetrics.com)
By
BoF PROFESSIONAL

If Paris Fashion Week was ground-zero for big creative reboots last season, this time around it’s Milan’s turn. Kering, LVMH and OTB all have significant skin in the game this Milan Fashion Week with new designer runway debuts at Gucci, Fendi and Marni.

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About the author
Vikram Alexei Kansara
Vikram Alexei Kansara

Vikram Alexei Kansara is Editorial Director at The Business of Fashion. He is based in London and oversees BoF’s luxury, fashion week, art, sustainability, global markets and opinion verticals.

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