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This Week: One Last Push for Holiday Sales

Retailers are hoping to make the most of surprisingly strong consumer spending as the crucial end-of-year shopping season draws to a close.
Retailers are making one last push for holiday sales.
Retailers are making one last push for holiday sales. (Getty Images)
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BoF PROFESSIONAL

This is the last Week Ahead of 2025, and it’s always the hardest one to write. The week between Christmas and New Year’s is typically the deadest of dead zones for news, though you can usually count on someone trying to bury a scandal or two on Christmas Eve.

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About the author
Brian Baskin
Brian Baskin

Brian Baskin is Executive Editor at The Business of Fashion. He is based in New York and oversees BoF's beauty, retail, direct-to-consumer, technology, marketing and workplace verticals.

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