Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Big Tech and Fashion Think They’ve Finally Figured Out Smart Glasses

Tech giants like Meta and Google are striking big deals and announcing new eyewear partnerships on smart glasses after a decade of failed attempts to make the devices fashionable.
Austin Millz is seen with the Ray-Ban Meta Smart Glasses at the Meta Sonic Listening Party during Miami Art Week on December 09, 2023 in Miami, Florida.
DJ Austin Millz in the Ray-Ban Meta glasses. (Arturo Holmes/Getty Images for Meta)

Technofuturists have touted smart glasses as the next big device off and on for more than a decade. They were wrong, often embarrassingly so, because wearables makers were either laser-focused on the underlying technology at the expense of style — epitomised by the dorky Google Glass, which even a cameo in a Diane Von Furstenberg runway show couldn’t make cool — or simply bolted half-baked features on existing products.

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Technology
Analysis and advice on how technology is disrupting fashion and creating new opportunities.
view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

The Industry That Eats Its Young

Small fashion labels have always been shortchanged by their wholesale partners. A wave of high-profile bankruptcies has turned a structural injustice into an existential crisis. There is a better way to do business, writes Imran Amed.


The Zara-Fication of John Galliano

Fashion’s enfant terrible is trading exclusivity for the mass market. Is it the ultimate fashion coup, or the final surrender of prestige?


The Impact of War on Fashion’s Supply Chain

Textile hubs are already feeling the cascading risks of the conflict in Iran as Washington ramps up forced labour probes to revive tariffs, while decarbonisation in fashion’s factories might finally have a standard to go off of.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON