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Agenda-setting intelligence, analysis and advice for the global fashion community.

Aerie’s No-AI Promise

The intimates brand said it’s sticking to real people, breaking from the growing number of brands using AI for content, while OpenAI’s new checkout within ChatGPT and its Sora 2 video app are set to have implications for fashion businesses.
Attendees at the Aerie Real Fest at The Carlyle Venue on March 23, 2024 in Atlanta, Georgia.
Attendees at the Aerie Real Fest at The Carlyle Venue on March 23, 2024 in Atlanta, Georgia. (Getty Images)

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