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Agenda-setting intelligence, analysis and advice for the global fashion community.

Case Study | Building a DTC Challenger Brand

Fashion entrepreneurs need a new playbook to launch, scale and differentiate their companies, as regulations and rising costs mean performance marketing can no longer serve the critical role it once did for DTC brands. Finding the right positioning and capturing market share can mean going back to the brand-building basics, as BoF profiles of Gymshark, Hodinkee and Mejuri show.
case study cover gymshark dtc challenger brand
BoF's latest case study breaks down the formula for building a DTC challenger brand.
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