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Case Study | Inside Hermès’ Best-in-Class Leather Goods Strategy

How a unique approach to supply chain, design, communications and retail has powered blockbuster demand for iconic bags like the Birkin and Kelly, enabling the French leather goods house to face down rivals and become a global megabrand with a market capitalisation greater than Nike’s.
Hermès case study.
BoF's latest case study unpacks Hermès’ best-in-class leather goods strategy. (Getty Images)
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In February 1993,

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BoF Professional Masterclass: Inside Hermes' Best-in-Class Leather Goods Strategy
MASTERCLASS
View the masterclass from Wednesday, June 14, 2023
Further Reading

Tracking the Evolution of Hermès

Hermès’ timeless positioning has helped sales bounce back ‘as if the pandemic never happened.’ But that doesn’t mean change isn’t afoot at the iconic French luxury house.

The Humanity of Hermès

How does a company that proudly eschews the usual means of generating desirability remain the most desirable luxury brand in the world?

About the author
Robert Williams
Robert Williams

Robert Williams is Luxury Editor at The Business of Fashion. He is based in Paris and drives BoF’s coverage of the dynamic luxury fashion sector.

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