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Case Study | The Art & Science of World-Building

Once the preserve of a handful of high-end labels, world-building has become a powerful method for any brand to create a lasting impression and connect emotionally with customers. Pulling it off requires more than just consistent branding across channels.
The Art and Science of World-Building Case Study
(BoF Studio)
By
BoF PROFESSIONAL
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West Africa and London, the places that shaped the life and vision of Foday Dumbuya, founder and creative director of Labrum London, are woven into every aspect of his fashion brand. Textiles, patterns, silhouettes and sounds from both areas can be found across the label’s clothes and furniture design.

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About the author
Liz Flora
Liz Flora

Liz Flora is a Beauty Correspondent at Business of Fashion. She is based in Los Angeles and covers beauty and wellness.

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