Member Exclusives
Is Harper Beckham Beauty’s Next It Founder?
This week, Priya Rao examines Gen Alpha’s next big brand, Hiku.
Is Harper Beckham Beauty’s Next It Founder?
This week, Priya Rao examines Gen Alpha’s next big brand, Hiku.
Where Grown-Ups Shop for Beauty
In the wake of Sephora tweens, brands and retailers have to win back Millennial and Gen-X shoppers who account for the lion’s share of beauty spend.
Where Grown-Ups Shop for Beauty
In the wake of Sephora tweens, brands and retailers have to win back Millennial and Gen-X shoppers who account for the lion’s share of beauty spend.
Tariff Refund Lawsuits Surge Amid Uncertainty About US Plans
The number of companies suing for tariff refunds has spiked recently, with the latest group including companies such as Prada and Adidas, in a sign importers aren’t confident in the plan to create a claims process.
Tariff Refund Lawsuits Surge Amid Uncertainty About US Plans
The number of companies suing for tariff refunds has spiked recently, with the latest group including companies such as Prada and Adidas, in a sign importers aren’t confident in the plan to create a claims process.
Unilever Chases Consumers by Focusing on Beauty Rather Than Food
The UK giant’s chief executive Fernando Fernandez hopes to scale beauty, personal care and wellbeing up to two-thirds of the firm’s sales.
Unilever Chases Consumers by Focusing on Beauty Rather Than Food
The UK giant’s chief executive Fernando Fernandez hopes to scale beauty, personal care and wellbeing up to two-thirds of the firm’s sales.
What It Takes for a Fashion Campaign to Break Through Now
As brands release their first spring ads, those that make an emotional appeal with fresh talent are resonating – as long as they remember to put the product front and centre.
What It Takes for a Fashion Campaign to Break Through Now
As brands release their first spring ads, those that make an emotional appeal with fresh talent are resonating – as long as they remember to put the product front and centre.
Inside Australia’s Fashion Brain Drain
The country’s manufacturing capacity is fast disappearing, with only 3 percent of all garments sold in Australia made onshore.
Inside Australia’s Fashion Brain Drain
The country’s manufacturing capacity is fast disappearing, with only 3 percent of all garments sold in Australia made onshore.
A Tall To-Do List for New TAG Heuer CEO; Richemont’s Survival Recipe
New CEO Béatrice Goasglas’s experience in client relations and the US market will be put to the test at LVMH’s biggest watch brand TAG Heuer. Plus, a sit-down with two Richemont veterans Jaeger-LeCoultre CEO Jérôme Lambert and A. Lange & Söhne CEO Wilhelm Schmid.
A Tall To-Do List for New TAG Heuer CEO; Richemont’s Survival Recipe
New CEO Béatrice Goasglas’s experience in client relations and the US market will be put to the test at LVMH’s biggest watch brand TAG Heuer. Plus, a sit-down with two Richemont veterans Jaeger-LeCoultre CEO Jérôme Lambert and A. Lange & Söhne CEO Wilhelm Schmid.
The Rise And Fall of Peter Attia’s Longevity Empire
Attia built his brand on trust and credibility. The revelation of a yearslong relationship with Jeffrey Epstein has upended that.
The Rise And Fall of Peter Attia’s Longevity Empire
Attia built his brand on trust and credibility. The revelation of a yearslong relationship with Jeffrey Epstein has upended that.
Can Beauty’s Giants Turn AI Hype Into Sales?
As L’Oréal announces an AI-assisted product development partnership with Nvidia, beauty conglomerates are struggling to quantify the technology’s return on investment.
Can Beauty’s Giants Turn AI Hype Into Sales?
As L’Oréal announces an AI-assisted product development partnership with Nvidia, beauty conglomerates are struggling to quantify the technology’s return on investment.
India Probes Fragrance Giants Over Deals Not to Poach Workers
India's antitrust watchdog is investigating global fragrance makers Givaudan, Firmenich and International Flavors & Fragrances over accusations of striking anti-poaching deals that can harm workers, regulatory documents show.
India Probes Fragrance Giants Over Deals Not to Poach Workers
India's antitrust watchdog is investigating global fragrance makers Givaudan, Firmenich and International Flavors & Fragrances over accusations of striking anti-poaching deals that can harm workers, regulatory documents show.
How Demna’s Latest Gucci Drop Is Landing With Customers
From online conversation to pricing to early store traffic data, BoF analyses how Kering’s biggest brand is adjusting its strategy, and whether it is working.
How Demna’s Latest Gucci Drop Is Landing With Customers
From online conversation to pricing to early store traffic data, BoF analyses how Kering’s biggest brand is adjusting its strategy, and whether it is working.
Adidas’ Power Play Against Leakers
Adidas filed one of the strangest lawsuits that you’ll see in sneakers. It could have implications for how consumers get their information moving forward.
Adidas’ Power Play Against Leakers
Adidas filed one of the strangest lawsuits that you’ll see in sneakers. It could have implications for how consumers get their information moving forward.