Glossier Appoints New CMO
Nicole Solorzano, who joins from Ouai, is the Millennial beauty brand’s latest hire.
Masterclasses
Live and on-demand masterclasses providing key learnings on critical topics spanning fashion and beauty.
Recent Masterclasses
Retail
BoF Masterclass | The New Rules for Getting Acquired
Watch on demand a BoF Professional Masterclass that explores the topic in our latest report, “The New Rules for Getting Acquired.”
BoF Masterclass | The New Rules for Getting Acquired
Watch on demand a BoF Professional Masterclass that explores the topic in our latest report, “The New Rules for Getting Acquired.”
Retail
BoF Masterclass | How Brands Build Genuine Communities
Watch on demand a BoF Professional Masterclass that explores the topic in our latest case study, “How Brands Build Genuine Communities.”
BoF Masterclass | How Brands Build Genuine Communities
Watch on demand a BoF Professional Masterclass that explores the topic in our latest case study, “How Brands Build Genuine Communities.”
Retail
BoF Masterclass | The Complete Guide to Communicating Value to Shoppers
Watch on demand a BoF Professional Masterclass that explores the topic in our latest case study, “The Complete Guide to Communicating Value to Shoppers.”
BoF Masterclass | The Complete Guide to Communicating Value to Shoppers
Watch on demand a BoF Professional Masterclass that explores the topic in our latest case study, “The Complete Guide to Communicating Value to Shoppers.”
News & Analysis
BoF Masterclass | The State of Fashion 2025
Watch on demand a BoF Professional Masterclass that explores the topic in our latest report with McKinsey & Company, “The State of Fashion 2025.”
BoF Masterclass | The State of Fashion 2025
Watch on demand a BoF Professional Masterclass that explores the topic in our latest report with McKinsey & Company, “The State of Fashion 2025.”
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Beauty
BoF Masterclass | Building an Effective Loyalty Programme
Join us for a BoF Professional Masterclass that explores the topic in our latest Case Study, “Building an Effective Loyalty Programme.”
BoF Masterclass | Building an Effective Loyalty Programme
Join us for a BoF Professional Masterclass that explores the topic in our latest Case Study, “Building an Effective Loyalty Programme.”
Marketing
BoF Masterclass | How to Create Cultural Moments on Any Budget
Join us for a BoF Professional Masterclass that explores the topic in our latest Case Study, “How to Create Cultural Moments on Any Budget.”
BoF Masterclass | How to Create Cultural Moments on Any Budget
Join us for a BoF Professional Masterclass that explores the topic in our latest Case Study, “How to Create Cultural Moments on Any Budget.”
Retail
BoF Masterclass | The Art and Science of Retail Store Success
Watch on demand a BoF Professional Masterclass that explores the topic in our Case Study, “The Art and Science of Retail Store Success.”
BoF Masterclass | The Art and Science of Retail Store Success
Watch on demand a BoF Professional Masterclass that explores the topic in our Case Study, “The Art and Science of Retail Store Success.”
Luxury
BoF Masterclass | Selling Luxury to the 1%
Watch on demand a BoF Professional Masterclass that explores the topic in our Case Study, “How Brands Sell Luxury to the 1%”.
BoF Masterclass | Selling Luxury to the 1%
Watch on demand a BoF Professional Masterclass that explores the topic in our Case Study, “How Brands Sell Luxury to the 1%”.
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Beauty
BoF Masterclass | How to Launch and Grow a Hero Product
Watch on demand a BoF Professional Masterclass that explores the topic in our Case Study, “How to Launch and Grow a Hero Product”.
BoF Masterclass | How to Launch and Grow a Hero Product
Watch on demand a BoF Professional Masterclass that explores the topic in our Case Study, “How to Launch and Grow a Hero Product”.
News & Analysis
BoF Masterclass | The State of Fashion 2024
BoF’s Imran Amed and McKinsey’s Achim Berg unpack what opportunities and challenges businesses should look out for in the year ahead.
BoF Masterclass | The State of Fashion 2024
BoF’s Imran Amed and McKinsey’s Achim Berg unpack what opportunities and challenges businesses should look out for in the year ahead.
Marketing
BoF Masterclass | Fashion’s New Rules For Sports Marketing
Watch on demand a BoF Professional Masterclass that explores the topic in our Case Study, “Fashion’s New Rules For Sports Marketing.”
BoF Masterclass | Fashion’s New Rules For Sports Marketing
Watch on demand a BoF Professional Masterclass that explores the topic in our Case Study, “Fashion’s New Rules For Sports Marketing.”
Retail
BoF Masterclass | Fashion’s New Playbook for Online Returns
Join us for a BoF Professional Masterclass that explores the topic in our latest Case Study, “Fashion’s New Playbook for Online Returns.”
BoF Masterclass | Fashion’s New Playbook for Online Returns
Join us for a BoF Professional Masterclass that explores the topic in our latest Case Study, “Fashion’s New Playbook for Online Returns.”
The News in Brief
Macy’s CEO Points to E-Shaped Economy, Signalling Consumer Shift
The mention of a forked economy by the head of America’s largest department store signals a heightened wariness that middle-income Americans will continue to spend at the same pace.
France’s Bid to Suspend Shein’s Marketplace Rejected by Appeals Court
The decision from Paris’ Court of Appeal marked a win for the fast-fashion giant after a scandal over sex dolls resembling children for sale on its site.
Coty Announces Board Revamp
The embattled Covergirl owner has appointed five new independent directors amidst a wider leadership and company shakeup.
Zimmermann Names Roberto Eggs CEO
The Moncler Group executive will succeed longtime CEO Chris Olliver, who is staying on as executive chairman.
Watch Exports Bounced Back in February Before War in Middle East
Swiss watch exports saw a 9.2 percent rise in February, driven by a strong rebound in the US market.
Swatch CEO Warns Iran War Is Weighing on Watchmaker’s Sales
The company has more than 200 stores in the Middle East, said chief executive officer Nick Hayek.
Macy’s Issues ‘Prudent’ 2026 Guidance on Geopolitical Risks
The retailer issued a cautious full-year forecast for sales and profit despite strong performance at Bloomingdale’s, which has benefited from shoppers seeking alternatives to struggling rival Saks Global.