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Exclusive: Brita Invests in Shower Filter Firm Hello Klean

The German water filtration firm has acquired a minority stake in Hello Klean, which sells shower heads it claims mitigate the effects of hard water.
A shower filter and tap
Hello Klean makes products designed to mitigate the effects of hard water. (Courtesy)
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Hello Klean, a maker of shower filters, has received a strategic investment from water filtration firm Brita. Terms of the deal were not disclosed, but the agreement allows Brita to purchase more equity over time; if certain revenue thresholds are met, Brita has the option to acquire Hello Klean in four years.

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About the author
Daniela Morosini
Daniela Morosini

Daniela Morosini is Senior Beauty Correspondent and Special Projects Editor at The Business of Beauty at BoF. She covers the global beauty industry, with an interest in how companies go to market and overcome hurdles.

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