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Instagram-Like Xiaohongshu Makes Inroads with E-Commerce Sales

The platform has long been one of China’s most important marketing tools, but until now has struggled to become a sales engine for brands.
Exhibitors of Suzhou Innovation Fair live broadcast their cultural and creative products through Xiaohongshu and TikTok platforms.
The platform has long been one of China’s most important marketing tools, but until now has struggled to become a sales engine for brands. (Getty)

Since Tera Feng started documenting her enviable Shanghai lifestyle, including visits to art galleries and fashion events on Chinese social media eight years ago, she has built up a following of more than 500,000 people.

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