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WMH Acquires Production Company Profirst France, To Be Merged with Petit Ami

Under new ownership the agencies will rebrand as The Officin.
Profirst France founder Jean-Philippe Braud (left) and Petit Ami founder Laurent Bandet (right) are merging their agencies to create The Officin following an acquisition by WMH.
Profirst France founder Jean-Philippe Braud (left) and Petit Ami founder Laurent Bandet (right) are merging their agencies to create The Officin following an acquisition by WMH. (Laurence Guenoun)
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More consolidation in the fashion PR and events space: WMH Project is acquiring Jean-Philippe Braud’s production company Profirst France, whose clients include Armani, Richard Mille, Chopard and the newly inaugurated Grand Prix de la Haute Joaillerie in Monaco.

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Robert Williams
Robert Williams

Robert Williams is Luxury Editor at The Business of Fashion. He is based in Paris and drives BoF’s coverage of the dynamic luxury fashion sector.

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