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Phia Raises $35 Million Series A

The round values the Phoebe Gates-co-founded price-comparison platform at $185 million.

A collage of Phia's user interface — Phoebe Gates' startup app raised a Series A led by Notable Capital. (BoF Team)

By

Malique Morris

27 January 2026

Phia, a product recommendation app that lets users compare prices across sites for both used and new items, on Tuesday announced it raised $35 million in a Series A round led by venture firm Notable Capital. The funding values the startup at $185 million.

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About the author

Malique Morris

Malique Morris is Senior E-Commerce Correspondent at The Business of Fashion. He is based in New York and covers digital-native brands and shifts in the online shopping industry.

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Technology:Artificial Intelligence

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