Agenda-setting intelligence, analysis and advice for the global fashion community.

Opinion: How to Prepare Your Fashion Company For AI in 90 Days

AI won’t replace fashion leadership, but leaders who use AI will replace those who don’t, writes Ari Bloom.

Artificial intelligence is emerging against a backdrop of an already turbulent macroeconomic climate. — Artificial intelligence is emerging against the backdrop of an already turbulent macroeconomic climate. (Shutterstock)

Ari Bloom

30 January 2026

The fashion industry is standing at a crossroads. Artificial intelligence, promising a once-in-a-generation technology revolution, is emerging against the backdrop of an already turbulent macroeconomic climate, setting the stage for industry upheaval this year.

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AI’s Transformation of Online Shopping Is Just Getting Started

A rapidly growing share of consumers is using AI to find and buy products. Brands need to be ready, says the BoF-McKinsey State of Fashion 2026.

AI Is Shaking Up Fashion’s Workforce

Brands need to prepare as AI transforms a number of the industry's existing roles, and creates new ones, according to the BoF-McKinsey State of Fashion 2026.

Generative AI Is Revolutionising Virtual Try-On. Will Shoppers Use It?

Open-sourced large language models have made it easier to create realistic images of online shoppers in outfits before they buy them. The next challenge is getting people to actually use the technology.

In This Article

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Technology:Artificial Intelligence

Alibaba Targets $100 Billion of AI Revenue in Five Years

The Hangzhou-based company is the most aggressive Chinese spender on AI technology, having pledged over $53 billion of AI investment over several years.

Exclusive: Nvidia and Antoine Arnault Are Moving Into Virtual Try-On

At the Nvidia GTC conference on Monday, the AI company announced it was partnering with Catches to launch RealFit, a new platform that uses physics to improve digital try-on technology.

Which High Street Fashion Brands Are Winning the AI Discovery Battle?

Getting recommended by ChatGPT, Claude, Gemini and other AI chatbots is fast emerging as a competitive advantage for fashion brands. As AI reshapes discovery, which brands are being favoured by AI and why?

Why Fashion Doesn’t Talk About How It Uses AI

A new analysis suggests most big fashion and retail players are using AI, though many are still reluctant to speak about it publicly.

Why H&M’s Sustainability Report Is So Unusual

The Swedish fast-fashion retailer is one of a shrinking number of companies that’s still drawing attention to its emissions goals. Plus, a Shanghai Fashion Week preview.

The Industry That Eats Its Young

Small fashion labels have always been shortchanged by their wholesale partners. A wave of high-profile bankruptcies has turned a structural injustice into an existential crisis. There is a better way to do business, writes Imran Amed.

The Zara-Fication of John Galliano

Fashion’s enfant terrible is trading exclusivity for the mass market. Is it the ultimate fashion coup, or the final surrender of prestige?

The Impact of War on Fashion’s Supply Chain

Textile hubs are already feeling the cascading risks of the conflict in Iran as Washington ramps up forced labour probes to revive tariffs, while decarbonisation in fashion’s factories might finally have a standard to go off of.

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Agenda-setting intelligence, analysis and advice for the global fashion community.

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