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How Dwayne Johnson Made a Skincare Brand Men Actually Buy
The ‘everyman’ skincare market is moving towards premiumisation, as brands like Johnson’s Papatui ditch traditional one-note marketing for a more considered approach.
How Dwayne Johnson Made a Skincare Brand Men Actually Buy
The ‘everyman’ skincare market is moving towards premiumisation, as brands like Johnson’s Papatui ditch traditional one-note marketing for a more considered approach.
Glossier’s New Strategy: Fewer Stores, Fewer Products
In his first interview, chief executive Colin Walsh shares with The Business of Beauty his plan to fix the struggling Millennial beauty brand by starting with a clean slate.
Glossier’s New Strategy: Fewer Stores, Fewer Products
In his first interview, chief executive Colin Walsh shares with The Business of Beauty his plan to fix the struggling Millennial beauty brand by starting with a clean slate.
Which Winter Olympians Will Score Beauty Deals?
As beauty and wellness brands increasingly market against sports, the Winter Olympics provides them an opportunity to cast for fresh campaign faces.
Which Winter Olympians Will Score Beauty Deals?
As beauty and wellness brands increasingly market against sports, the Winter Olympics provides them an opportunity to cast for fresh campaign faces.
2016’s Hottest Beauty Brands: Where Are They Now?
While social media is nostalgic for the year that birthed the cut crease and contouring, many of the brands that benefitted at the time are now behind the curve.
2016’s Hottest Beauty Brands: Where Are They Now?
While social media is nostalgic for the year that birthed the cut crease and contouring, many of the brands that benefitted at the time are now behind the curve.
Exclusive: Gap Taps Beauty Label Summer Fridays for Collaboration
For the first time, the retailer is partnering with a beauty brand for an apparel collaboration, as it prepares to launch fragrance next year.
Exclusive: Gap Taps Beauty Label Summer Fridays for Collaboration
For the first time, the retailer is partnering with a beauty brand for an apparel collaboration, as it prepares to launch fragrance next year.
Glossier’s Clean Slate; MCo Dupes Sephora and More
I give you a little bit of everything this week — Glossier’s fewer, better merchandising strategy, MCo’s global domination tour, P&G and Church & Dwight’s portfolio review plans and Ju Rhyu’s new mega-role.
Glossier’s Clean Slate; MCo Dupes Sephora and More
I give you a little bit of everything this week — Glossier’s fewer, better merchandising strategy, MCo’s global domination tour, P&G and Church & Dwight’s portfolio review plans and Ju Rhyu’s new mega-role.
Gen Z’s New Humble Brag? Plastic Surgery.
‘They’re taking selfies of their plastic surgery appointments as if it’s a concert or a ‘get ready with me’ video,’ said one plastic surgeon. ‘They want everyone to know.’
Gen Z’s New Humble Brag? Plastic Surgery.
‘They’re taking selfies of their plastic surgery appointments as if it’s a concert or a ‘get ready with me’ video,’ said one plastic surgeon. ‘They want everyone to know.’
The Art and Science of Product Naming
While tricky to get right, when item monikers resonate — think Glossier’s Boy Brow and Hill House Home’s Nap Dress — they can communicate a world of meaning in just a few words.
The Art and Science of Product Naming
While tricky to get right, when item monikers resonate — think Glossier’s Boy Brow and Hill House Home’s Nap Dress — they can communicate a world of meaning in just a few words.
Do Beauty Brands Need Sample Sales?
Borrowing from fashion’s playbook, beauty brands are using limited-time shopping events to clear excess inventory. But the fast-paced, discount-driven model poses unique challenges for cosmetics, skincare and haircare.
Do Beauty Brands Need Sample Sales?
Borrowing from fashion’s playbook, beauty brands are using limited-time shopping events to clear excess inventory. But the fast-paced, discount-driven model poses unique challenges for cosmetics, skincare and haircare.
Glossier Needs More Than ‘You’ to Grow
The 11 year-old beauty brand has seen success with its fragrance franchise — which adds a new scent, Fleur, this month — but is focused on building multiple categories to broaden its appeal.
Glossier Needs More Than ‘You’ to Grow
The 11 year-old beauty brand has seen success with its fragrance franchise — which adds a new scent, Fleur, this month — but is focused on building multiple categories to broaden its appeal.