Glossier
Kids Are Having Birthday Parties at Sephora Now
Beauty retailers are playing host to skincare-obsessed tweens and teens on their special day. Can scavenger hunts, makeup tutorials and goodie bags create lifelong customers?
Kids Are Having Birthday Parties at Sephora Now
Beauty retailers are playing host to skincare-obsessed tweens and teens on their special day. Can scavenger hunts, makeup tutorials and goodie bags create lifelong customers?
The Business of Beauty Haul of Fame: You’re Such a Tool
Brushes for makeup, hair, and even serum (really) are poised to go big in 2025.
The Business of Beauty Haul of Fame: You’re Such a Tool
Brushes for makeup, hair, and even serum (really) are poised to go big in 2025.
Fine Fragrances Are Getting a New Gourmet Twist
The fragrance boom is being driven by “neo-gourmands,” experimental and offbeat scents that take food notes like cold milk or sea salt to artisanal dimensions.
Fine Fragrances Are Getting a New Gourmet Twist
The fragrance boom is being driven by “neo-gourmands,” experimental and offbeat scents that take food notes like cold milk or sea salt to artisanal dimensions.
What Happened to Beauty’s Billion-Dollar Brands? | The Debrief
BoF senior correspondent Sheena Butler-Young is joined by beauty correspondent Daniela Morosini to explore the rise and fall of indie beauty disruptors like Anastasia Beverly Hills and Moprhe, while brands like Glossier stayed on top.
What Happened to Beauty’s Billion-Dollar Brands? | The Debrief
BoF senior correspondent Sheena Butler-Young is joined by beauty correspondent Daniela Morosini to explore the rise and fall of indie beauty disruptors like Anastasia Beverly Hills and Moprhe, while brands like Glossier stayed on top.
‘Clean-Girl’ Beauty’s Next Stop: Ultra-Glam Dubai
Saie, Kosas, Ilia and Glossier are among the beauty brands launching at Sephora Middle East this fall as the GCC countries become a priority for global expansion.
‘Clean-Girl’ Beauty’s Next Stop: Ultra-Glam Dubai
Saie, Kosas, Ilia and Glossier are among the beauty brands launching at Sephora Middle East this fall as the GCC countries become a priority for global expansion.
Beauty Brands’ New Method for Driving Loyalty
Blockchain rewards platforms have scored big partnerships with brands like Ulta Beauty and Glossier in recent weeks, offering beauty brands a new way to connect with fans and reward loyalty.
Beauty Brands’ New Method for Driving Loyalty
Blockchain rewards platforms have scored big partnerships with brands like Ulta Beauty and Glossier in recent weeks, offering beauty brands a new way to connect with fans and reward loyalty.
How Tweens Took Over the Beauty Aisle | The Debrief
Senior correspondent Sheena Butler-Young speaks with Priya Rao, executive editor at The Business of Beauty, about tweens’ rising influence in beauty and how brands are catering to this young and increasingly influential demographic.
How Tweens Took Over the Beauty Aisle | The Debrief
Senior correspondent Sheena Butler-Young speaks with Priya Rao, executive editor at The Business of Beauty, about tweens’ rising influence in beauty and how brands are catering to this young and increasingly influential demographic.
Why Retailers Should Stop Worrying About the Gen-Z Versus Millennial Divide
As Gen-Zers hit their mid-20s, the style gap between that generation and their slightly older peers is rapidly widening and playing out publicly on TikTok. For brands, it’s not a matter of choosing a side but rather making an assortment accessible even to older, risk-averse customers.
Why Retailers Should Stop Worrying About the Gen-Z Versus Millennial Divide
As Gen-Zers hit their mid-20s, the style gap between that generation and their slightly older peers is rapidly widening and playing out publicly on TikTok. For brands, it’s not a matter of choosing a side but rather making an assortment accessible even to older, risk-averse customers.
The End of ‘Unfiltered’ TikTok
TikTok was once thought of as the anti-Instagram where influencers stopped being polite and started getting real. Now that it has matured, brands are adapting to a new reality.
The End of ‘Unfiltered’ TikTok
TikTok was once thought of as the anti-Instagram where influencers stopped being polite and started getting real. Now that it has matured, brands are adapting to a new reality.
Why Australia Is the Next Step in Glossier’s Global Ambitions
After expanding to US and UK brick-and-mortar retail, the former DTC darling will be available in 70 Mecca stores beginning July 16.
Why Australia Is the Next Step in Glossier’s Global Ambitions
After expanding to US and UK brick-and-mortar retail, the former DTC darling will be available in 70 Mecca stores beginning July 16.