Gucci
Gucci is an ltalian luxury fashion brand owned by Kering and founded by Guccio Gucci in Florence, Italy in 1921.

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How Demna’s Latest Gucci Drop Is Landing With Customers
From online conversation to pricing to early store traffic data, BoF analyses how Kering’s biggest brand is adjusting its strategy, and whether it is working.

How Demna’s Latest Gucci Drop Is Landing With Customers
From online conversation to pricing to early store traffic data, BoF analyses how Kering’s biggest brand is adjusting its strategy, and whether it is working.

Luxury Brands Shut Middle East Stores as Conflict Causes Chaos
Escalating conflict in the Middle East is causing major disruption and store closures for high-end and mass-market retailers, threatening a key growth engine for the global luxury industry.

Luxury Brands Shut Middle East Stores as Conflict Causes Chaos
Escalating conflict in the Middle East is causing major disruption and store closures for high-end and mass-market retailers, threatening a key growth engine for the global luxury industry.

Let’s Get Physical: Getting to Grips with Demna’s New Gucci
The hottest show in Milan confounded those seeking a clear answer to the question: can Demna save Gucci? What we got was an urgent meditation on beauty and sex. ‘Clear and attractive and hot. More than ever, I need fashion to be like that for me,’ the designer told Tim Blanks, ‘and Gucci is a perfect place for it.’

Let’s Get Physical: Getting to Grips with Demna’s New Gucci
The hottest show in Milan confounded those seeking a clear answer to the question: can Demna save Gucci? What we got was an urgent meditation on beauty and sex. ‘Clear and attractive and hot. More than ever, I need fashion to be like that for me,’ the designer told Tim Blanks, ‘and Gucci is a perfect place for it.’

This Week: Gucci, Fendi and Marni Put to the Test
Kering, LVMH and OTB all have significant skin in the game this Milan Fashion Week with new designer runway debuts at storied Italian brands.

This Week: Gucci, Fendi and Marni Put to the Test
Kering, LVMH and OTB all have significant skin in the game this Milan Fashion Week with new designer runway debuts at storied Italian brands.

Kering Pledges Return to Growth Despite Sweeping Store Closures
The French luxury conglomerate’s quarterly sales fell less than expected ahead of Demna’s high-stakes Gucci debut.

Kering Pledges Return to Growth Despite Sweeping Store Closures
The French luxury conglomerate’s quarterly sales fell less than expected ahead of Demna’s high-stakes Gucci debut.

How Fashion Picks Its Hip-Hop Style Icons
As fashion continues to tap into hip-hop for celeb marketing opportunities, it is searching for fresh faces beyond the same superstar partnerships.

How Fashion Picks Its Hip-Hop Style Icons
As fashion continues to tap into hip-hop for celeb marketing opportunities, it is searching for fresh faces beyond the same superstar partnerships.

Opinion: Luxury Brands Need to Find Their Wellness Niches
If health is the new wealth, conglomerates like LVMH and Kering need to command a share of this spending, writes Bloomberg's Andrea Felsted.

Opinion: Luxury Brands Need to Find Their Wellness Niches
If health is the new wealth, conglomerates like LVMH and Kering need to command a share of this spending, writes Bloomberg's Andrea Felsted.

How Luxury Brands Aim to Keep the 2% Coming Back for More
Exclusive labels are lavishing top-spending clients with special events as luxury’s customer base shrinks.

How Luxury Brands Aim to Keep the 2% Coming Back for More
Exclusive labels are lavishing top-spending clients with special events as luxury’s customer base shrinks.

Will a Year of Designer Revamps Pay Off?
The luxury fashion market appears poised to turn a corner, but questions linger as Chanel, Dior, Gucci, Balenciaga and others prepare to bring their new creative visions to market.

Will a Year of Designer Revamps Pay Off?
The luxury fashion market appears poised to turn a corner, but questions linger as Chanel, Dior, Gucci, Balenciaga and others prepare to bring their new creative visions to market.

Italian Police Seek Governance Documents From 13 Fashion Firms in Labour Abuse Probe
Governance and supply-chain documents have been requested from 13 luxury fashion brands, including Gucci and Prada, as part of an ongoing investigation into alleged worker exploitation.

Italian Police Seek Governance Documents From 13 Fashion Firms in Labour Abuse Probe
Governance and supply-chain documents have been requested from 13 luxury fashion brands, including Gucci and Prada, as part of an ongoing investigation into alleged worker exploitation.