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What It Takes for a Fashion Campaign to Break Through Now
As brands release their first spring ads, those that make an emotional appeal with fresh talent are resonating – as long as they remember to put the product front and centre.
What It Takes for a Fashion Campaign to Break Through Now
As brands release their first spring ads, those that make an emotional appeal with fresh talent are resonating – as long as they remember to put the product front and centre.
Man Meets Machine, Craft Meets Computer
Junya Watanabe, Issey Miyake and Loewe push technical boundaries; Michael Rider’s Celine adds a human grace note.
Man Meets Machine, Craft Meets Computer
Junya Watanabe, Issey Miyake and Loewe push technical boundaries; Michael Rider’s Celine adds a human grace note.
Paris Day Five: Identities New and Old
From Loewe to Yohji Yamamoto, the fifth day of Paris fashion week featured recently installed designers rolling out fresh identities and unbeatable masters being themselves.
Paris Day Five: Identities New and Old
From Loewe to Yohji Yamamoto, the fifth day of Paris fashion week featured recently installed designers rolling out fresh identities and unbeatable masters being themselves.
How Fashion Marketers Will Nab Attention in 2026
After a year of experimentation and noise, 2026 marks a pivot for fashion marketers toward slower advertising, more thoughtful creative risks and human connection, as brands recalibrate how to entertain, engage and earn trust in an age of AI and consumer exhaustion.
How Fashion Marketers Will Nab Attention in 2026
After a year of experimentation and noise, 2026 marks a pivot for fashion marketers toward slower advertising, more thoughtful creative risks and human connection, as brands recalibrate how to entertain, engage and earn trust in an age of AI and consumer exhaustion.
Will a Year of Designer Revamps Pay Off?
The luxury fashion market appears poised to turn a corner, but questions linger as Chanel, Dior, Gucci, Balenciaga and others prepare to bring their new creative visions to market.
Will a Year of Designer Revamps Pay Off?
The luxury fashion market appears poised to turn a corner, but questions linger as Chanel, Dior, Gucci, Balenciaga and others prepare to bring their new creative visions to market.
Kering’s Investor Pullback, Shein vs. France’s Fashion Establishment
Analysts are urging caution on the Gucci owner’s turn-around, while a push into retail by the Chinese ultra-fast fashion giant is ruffling feathers in Paris.
Kering’s Investor Pullback, Shein vs. France’s Fashion Establishment
Analysts are urging caution on the Gucci owner’s turn-around, while a push into retail by the Chinese ultra-fast fashion giant is ruffling feathers in Paris.
Luxury’s High-Stakes Gamble on China’s Mini-Dramas
Brands like Loewe are betting on the craze for bite-sized soap operas, testing how far they can stretch mass-market entertainment without undermining their prestige positioning.
Luxury’s High-Stakes Gamble on China’s Mini-Dramas
Brands like Loewe are betting on the craze for bite-sized soap operas, testing how far they can stretch mass-market entertainment without undermining their prestige positioning.
Did Fashion’s Season of Change Actually Change Anything? Yes and No
This season will be remembered as one of the most heavily debated, and divisive, moments in the history of the modern fashion industry, writes Angelo Flaccavento.
Did Fashion’s Season of Change Actually Change Anything? Yes and No
This season will be remembered as one of the most heavily debated, and divisive, moments in the history of the modern fashion industry, writes Angelo Flaccavento.
Worldview | Haiti’s Garment Industry in Jeopardy Over US Inaction
This week’s round-up of global markets fashion business news also features Chinese textile exports, Kenyan manufacturers and Saudi Arabia’s luxury watch market.
Worldview | Haiti’s Garment Industry in Jeopardy Over US Inaction
This week’s round-up of global markets fashion business news also features Chinese textile exports, Kenyan manufacturers and Saudi Arabia’s luxury watch market.