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Chinese Competitors Move Into Nike and Zara’s Core Markets
As domestic demand weakens and global consumers seek out lower-priced alternatives, Chinese challenger brands like Anta and Urban Revivo are rolling out stores from Bangkok to Beverly Hills.
Chinese Competitors Move Into Nike and Zara’s Core Markets
As domestic demand weakens and global consumers seek out lower-priced alternatives, Chinese challenger brands like Anta and Urban Revivo are rolling out stores from Bangkok to Beverly Hills.
Caught in the Crosshairs of China’s Livestreaming Crackdown
Tight new restrictions could mean trouble — and relief — for brands who have made livestreaming a key part of their sales strategy. But the Chinese government isn’t the only thing worrying brands about the booming channel.
Caught in the Crosshairs of China’s Livestreaming Crackdown
Tight new restrictions could mean trouble — and relief — for brands who have made livestreaming a key part of their sales strategy. But the Chinese government isn’t the only thing worrying brands about the booming channel.