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How Dior and Chanel Are Winning Back Aspirational Shoppers | The Debrief

Retail correspondent Joan Kennedy explains how Dior and Chanel are expanding lower-priced handbags and accessories to win back aspirational shoppers after years of steep price hikes.
Dior and Chanel
Dior and Chanel are recalibrating pricing and product strategy to win back aspirational shoppers. (BoF Studio)

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