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How Fashion Brands Are Winning the Winter Olympics | The Debrief

Strict Olympic marketing rules are forcing brands to get creative. BoF reporters Haley Crawford and Mike Sykes explain how fashion labels are turning the Winter Games into a global advertising moment for winterwear. Plus, they talk about Bad Bunny and all the other fashion moments at the Super Bowl.
Fashion labels are turning the Winter Games into a global advertising moment for winterwear.
Fashion labels are turning the Winter Games into a global advertising moment for winterwear. (BoF Studio)

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